"My friend and I had stumbled out of the Covent Garden area after post-work drinks, and spotted this new place on Kingsway. The food was not the most impressive thing about Sushi Hiroba, but the brilliant black/red interior decoration along with the experience of sitting at the counter watching the different concoctions go around made it well worth it. I don't have a ton of experience with sushi restaurants, but I thought the sushi was okay-decent, if a little pricey for what it was. You can order off the menu if you are sitting in booths around the sides of the restaurant, or just grab your dishes off the revolving belt and pay according to the colour of the dish. Many of the dishes going around are just samples, so if you like the look of something you have to ask for it to be specially made.In summary, go for the decoration/experience, the food is secondary."