"Even though this is a big coffee chain, the differences between shops is very profound sometimes. For example, the quality of the coffee in the Soho Dean St. store is the best compared with all other shops I've ever been to. But then this is because the Dean Street shop has been run by Italians for as long as I can remember it. The coffee in this specific shop is actually very good. But it's the location that makes the difference. At the corner of the Seven Dials, it commands very good views all around. A handful of good tables outside and tents to protect you from the elements. Overall, I like it very much."