"I've been a satisfied customer for many years as it used to be one of the best value for money takeaways in Guildford. However, the past few years they’ve engaged in huge price hikes. E.g., for a pita yeeros the price prior to 2018 used to be below £4. In 2018, the price for the same item was £4.20. Then until today, the price has gone from £4.20, to £4.50, to £4.60, to £5, and now to £6. This is a 43% price increase in 4 years! Another example is the portion. From less than £8.50 to £12.50! This is annual change of around 10%. Similar price increases for most of their products. On top of the price hikes, the terrible thing for me is that size of the pita wraps has actually decreased! I was so disappointed to see that the pita wrap was significantly smaller to what it used to be. Smaller pita and less ingredients. I really felt deceived as a customer! This is NOT a way to run a successful and viable business. The massive price hikes the smaller portions cannot be explained by increases in cost of products, rent, or anything else that they once told me when I asked them. It is purely because the owners think they can make more money by increasing the prices and cutting down on size, instead of increasing their sales. Similar takeaways in town have NOT increased their annual prices by 10% nor have they decreased the size of their portions! Actually, some of them have kept the same prices since 2018! It was great as long as it lasted but all good things come to an end."
Guildford
